A Good-Better-Best Framework for Design

A Good-Better-Best Framework for Design

Chris Mattson
Design Philosophy, Design Methods

The long term relationship between a design team and it’s client has everything to do with what the design team delivers and when. Setting clear expectations about the quality and completeness of the design work keeps both the design team and the client from changing the expectations without thoughtful discussions together. Simply articulating early in the development process, what good, better, and best solutions look like can make all the difference in what is delivered and in the long term relationship.

Storytelling in Design

Storytelling in Design

McCall Barger
Design Philosophy

Think of your favorite fictional characters. Who are they? Do they live in a world like ours or somewhere very different and far away? What do they look like? What do they like to do? Consider your relationship with these characters. Though they are not real, you are invested in their story.

The Yin and Yang of Conceptual Design

The Yin and Yang of Conceptual Design

Chris Mattson
Ideation, Design Philosophy

Conceptual design is the early part of the design process, which is often envisioned with post-it covered walls, smart interdisciplinary teams, and concept sketching. Conceptual design is full of energy and optimism. Until it is not. In this article I give a few tips – centered on the ancient philosophy of yin and yang – that help me keep conceptual design full of energy and optimizing the whole time.

Scared of Math

Scared of Math

Chris Mattson
Education & Schooling

Many of you are headed back to school and are about to be put in an environment that will challenge your knowledge, expose your weaknesses, and encourage you to build new strength. I hope this personal story about my relationship with math will encourage you to turn fear into growth.

Some problems with online classes

Some problems with online classes

John Morris
Education & Schooling

I observed that the general degradation of classes once they shifted online was common to many students, for reasons such as the added complexity of interacting over video calls, reduction of interpersonal interactions (including non-verbal), and the dehumanization of the class community into floating profile images.

Design through Analogy

Design through Analogy

John Salmon
Design Philosophy, Design Methods

Metaphors, similes, parallels, allegories, symbols, and, of course, analogies are some of the tools designers, engineers, and scientists often use to communicate, discover, and develop their trade. Johannes Kepler was one of the foremost scientists to apply analogies to discover the design of our solar system. We should follow his example in our efforts.

Learn to Create, Design to Learn

Learn to Create, Design to Learn

Brock Christensen and Taylor Halverson
Design Philosophy, Education & Schooling

The ability to create, and to become better at creating, is implicit in the nature of the brain’s neural network. As one approaches the peak of efficient work and cerebral focus, creativity becomes a self-sustaining process: the flow of ideas morphs into a rapid current that carries the creator and maximizes both the pace of the work and the enjoyment that comes with it. We all seek to innovate in such a way, but how do we achieve this level of creation on a regular basis?

Computer-Aided Design

Computer-Aided Design

Chris Mattson
Design Methods, Education & Schooling

When I was an engineering student I took three CAD classes, mostly because they were fun. When I was the director of engineering at ATL, CAD was at the center of all our detailed design work. It was indispensable to our engineering. When I became a professor, however, my appreciation for CAD slowly and unconsciously faded. Luckily, a new university assignment has put CAD back on my radar and my appreciation for it is greater than ever.

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