All in Design Philosophy

Storytelling in Design

Think of your favorite fictional characters. Who are they? Do they live in a world like ours or somewhere very different and far away? What do they look like? What do they like to do? Consider your relationship with these characters. Though they are not real, you are invested in their story.

The Yin and Yang of Conceptual Design

Conceptual design is the early part of the design process, which is often envisioned with post-it covered walls, smart interdisciplinary teams, and concept sketching. Conceptual design is full of energy and optimism. Until it is not. In this article I give a few tips – centered on the ancient philosophy of yin and yang – that help me keep conceptual design full of energy and optimizing the whole time.

Design through Analogy

Metaphors, similes, parallels, allegories, symbols, and, of course, analogies are some of the tools designers, engineers, and scientists often use to communicate, discover, and develop their trade. Johannes Kepler was one of the foremost scientists to apply analogies to discover the design of our solar system. We should follow his example in our efforts.

Learn to Create, Design to Learn

The ability to create, and to become better at creating, is implicit in the nature of the brain’s neural network. As one approaches the peak of efficient work and cerebral focus, creativity becomes a self-sustaining process: the flow of ideas morphs into a rapid current that carries the creator and maximizes both the pace of the work and the enjoyment that comes with it. We all seek to innovate in such a way, but how do we achieve this level of creation on a regular basis?

Book Review of "Product Development - Principles and Tools for Creating Desirable and Transferable Designs"

The recently published book “Product Development: Principles and Tools for Creating Desirable and Transferable Designs” is a unique addition to design resources available to students and engineering professionals interested in evolving their design ideas from the early stages of opportunity development all the way through to production.