All in Pop Culture

Designing Sailboats to go 60 mph

America’s Cup is one of the most interesting sporting events in the world, from a design perspective. No, it isn’t the hardest-hitting sport, and the boats don’t reach Formula 1 speeds. The interesting part is that the winner gets to make the rules, and set the location for the next competition.

The Covid-19 Utah Mask: An interview with Michael Horito

As Co-Vid 19 evolved from an epidemic to a pandemic, there was a global shortage of Personal Protective Equipment (PPE). Desperate to help, makers began printing reusable masks in the hope to aid those on the front-lines. Rocketship, a product design firm based in Provo, was one of the many that answered the call. They designed what has become to be known as the "Utah mask". Michael Horito, from Rocketship, talked to us about their efforts.

The LEGO Brick

The creation of the LEGO Unit was not only a meaningful piece of LEGO history but rather a fundamental player in modern LEGO design culture. It’s no surprise the market loves this toy. It’s proven so by buying more than 600 billion bricks produced to date. Enough for every person on the planet to have 81 pieces.

A Baseball Conspiracy?

Baseball has always had a culture of data collection and analysis – called sabermetrics. It is amazing in and of itself that someone can throw a baseball over 100 mph, but what makes it even more interesting is that we know the exact day, pitch number, windspeed, ambient temperature that Jordan Hicks threw a ball 104.2 mph earlier this year.